Expert guide
UAB Experts Guide for journalists
This guide contains a list of researchers from different areas of knowledge who put their expertise at the disposal of the media. If you need help in finding an expert for a specific subject or contacting with one of the members of our lecturing staff, please contact our Communication Unit by phone at (+34) 935868228 or by e-mail.
Albert Vinyals Ros
Psychologist, with work experience as a creative advertising director. Expert in consumer psychology, neuromarketing, retail and psychology of creativity. He works as a teacher in the Faculty of Communication Sciences.
Keywords: neuromarketing, consumer psychology, consumer behaviour, retail, creativity, crisis, creative direction, shopping behavior, commerce
Department of Advertising, Public Relations and Audiovisual Communication
audiovisual communication and advertising
Jaume Vives Brosa
Expert in methods of investigation and in the evaluation of the methodological quality of both primary empirical studies and systematic reviews and meta-analyzes.
Keywords: research methods, methodological quality, risk of bias, systematic reviews, meta-analysis, evidence-based practice, implementation science, complex interventions
Department of Psychobiology and Methodology of Health Sciences
Methodology of Behaviour Sciences
Pere Ysàs Solanes
Coordinator of GREF (Grup de Recerca sobre l'Època Franquista/Research Group on Francoist Era) and researcher at CEDID (Centre d'Estudis sobre Dictadures i Democràcies/Center for Studies on Dictatorships and Democracies). He specializes in Social and Political History of the Francoist dictatorship and the transition to democracy, within the framework of the 20th Century dictatorships -particularly those of fascist nature- and the processes of transition to democracy in Southern Europe and Latin America. He has focused especially on dictatorial institutions and policies, political attitudes and living conditions, social conflicts, opposition movements and political organizations.
Keywords: dictatorships, francoism, anti-francoism, transitions to democracy, political institutions, social movements, social unrest, fascism, socialism, communism
Department of Modern and Early Modern History
Contemporary History
Patrizia Ziveri
Her research group is addressing major environmental and sustainability challenges linked to the ocean and coastal systems. They are focusing on the impacts of global and climate changes on the marine ecosystems and biogeochemistry at various time scales. The exponential increase of anthropogenic CO2 emissions to the atmosphere, for example, is changing our ocean. In their work the marine calcifying organisms at the base of the food web are studied being likely vulnerable and responsive to changes in elevated CO2. They also work on environmental and societal challenge linked to plastic pollution, marine litter and microplastics in the ocean, focusing on Mediterranean islands.
Keywords: climate and global change, high CO2 ocean, Mediterranean, calcifying plankton, microplastics, ocean acidification, ocean warming, biogeochemistry