Presentation of the J-Lab platform: "The success of Japanese pop culture in our country"

The J-Lab digital platform, launched by the UAB's GREGAL research group in collaboration with Casa Àsia, was born with the goal of offering a dynamic and rigorous space dedicated to information, knowledge and analyses of the relations between Japan and Spain. It focuses particularly on areas such as public diplomacy, language and culture, society and economics, and science and technology.

The presentation of the platform will include the presence of Professor Pau Pitarch from the Waseda University in Tokyo, who will analyse the growing social interest in Japanese literature in Spain, within the context of global success of Japanese cultural and creative industries, ranging from manga and anime to music (J-pop), cinema and video games (geemu).