Degrees
Bachelor's Degree in Tourism

Bachelor's Degree in Tourism

Basic skills

Knowledge

  • Identify the basic principles of tourism in all its dimensions and areas, considering its relationship with the direction and management of tourism companies and institutions, as well as its different areas of action, instruments and operation.
  • Recognise the legal framework that regulates tourism activities and the entities that offer them.
  • Describe the concepts related to the planning and marketing of tourist destinations, resources and spaces, as well as their instruments and operation.
  • Identify the different theoretical, ideological and best-practice perspectives and apply them to the reality surrounding the tourism sector.
  • Recognise the relationship and impact of information systems in business management processes.
  • Recognise sex/gender inequalities in tourism businesses.

Skills

  • Apply the basic concepts of tourism to tourist products and companies (economic-financial, human resources, sales policy, markets, operational and strategic) in the different areas of the sector.
  • Analyse the elements of the tourism system and their interaction with the environment, as well as their environmental, economic and social impact.
  • Use internal, external and corporate communication techniques for tourism organisations’ communications.
  • Communicate orally and in writing in a first, second and third foreign language within the field of tourism, as well as in different environments related to this field.
  • Apply information and communication technology tools (booking management software, travel agency management packages, hotel management software, etc.) to management, planning and products in the tourism sector.
  • Analyse the economic dimension of tourism at different scales in order to assess the interrelationship among them.
  • Analyse both quantitative and qualitative information relating to the economic dimension of the tourism sector and its companies in order to determine the characteristics of companies, the evolution of the proportion of the tourism sector, market studies, etc.
  • Operate in multidisciplinary work teams, fostering empathy and creating synergies in teamwork in the degree oriented to the tourism sector.
  • Demonstrate a customer service orientation in the tourism sector.

Competences

  • Propose projects related to tourism following principles of ethical responsibility and respect for fundamental rights and duties, diversity and democratic values, in accordance with the Sustainable Development Goals.
  • Propose changes in the tourism sector’s methods and processes to provide innovative responses to society’s needs and demands while showing an entrepreneurial attitude in the creation and management of companies in the tourism sector, in accordance with the Sustainable Development Goals.
  • Propose solutions to possible problems in the field of management, planning and marketing of tourism companies and resources.
  • Act autonomously in the management and evaluation of the tourism field by applying existing objectives, models and resources.
  • Formulate tourism development projects and plans applied to specific areas and regions.
  • Generate academic work in the tourism sector, such as research project, business plan or product development to be applied in the sector, and assess its social impact.
  • Integrate knowledge in an ethical, responsible professional practice in multicultural contexts and with a gender perspective.