University master's degrees
University Master's Degree in Strategic Planning in Advertising and Public Relations

An interdisciplinary programme, taught at a leading international university, that trains professionals in the field of communication, where branding, strategy and marketing combine to train the planners that organisations need

Official Master's Degree in Strategic Planning in Advertising and Public Relations

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Study guides

Master description

The master's degree in Strategic Planning in Advertising and Public Relations is made up of 6 compulsory modules (50 credits) and a Master Thesis (10 credits). Part of the Master Thesis consists of a work placement with one of the collaborating entities, under the conditions established by the Educational Master Thesis Collaboration Agreement (Conveni de Cooperació Educativa per a la Realització del TFM).

Course begins on

01/10/2025

Course ends on

24/07/2026

Study plan structure

 

 

Type Credits
Compulsory 50
Master Thesis 10
TOTAL 60

 

 

Subject Credits Type
Commerical Communication 10 OB
Emerging Marketing 10 OB
Masters Dissertation 10 OB
Research Methods and Tools 9 OB
Strategic Digital Planning for Advertising and Public Relations 6 OB
Strategic Planning and the Planner 9 OB
The New Consumer 6 OB

 

 

OB: Compulsory