University Master's Degree in Strategic Planning in Advertising and Public Relations

An interdisciplinary programme, taught at a leading international university, that trains professionals in the field of communication, where branding, strategy and marketing combine to train the planners that organisations need

Official Master's Degree in Strategic Planning in Advertising and Public Relations

UAB's Virtual Fair for Master's Degrees, Graduate Courses and PhD Programmes

Informative sessions with directors and coordinators. From the 26th to the 30th of May: Registration is open!

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Study guides

The information currently available corresponds to the subjects offered during the 2025/26 academic year. If you wish to consult the information included in a study guide not found on the list, please visit the Digital Repository of Documents. The complete information of all the subjects of the Degree can be consulted in the Study Plan and timetables section.

The information on the languages used in each subject can be found in the study guide for each subject.

 43405 - Commerical Communication (2024-25)

 43406 - Emerging Marketing (2024-25)

 44117 - Master's Dissertation (2024-25)

 43403 - Research Methods and Tools (2024-25)

 43404 - Strategic Digital Planning for Advertising and Public Relations (2024-25)

 43401 - Strategic Planning and the Planner (2024-25)

 43402 - The New Consumer (2024-25)