Bachelor's Degree in Hotel Management

Knowledge

  • Identify the basic principles of accommodation, restaurants and events in the tourism sector, specifying their operational dimensions, departments, activities and functional areas.
  • Describe the legal framework that regulates hotel, restaurant and event activities, covering both the start-up of businesses or activities and the maintenance of facilities and their normal operation.
  • Recognise the basic fundamentals of food safety and hygiene, as well as the basic principles of human nutrition and the national and European regulations that establishments and activities in the sector must comply with.
  • Describe the relationship and impact of digital and personal information systems on business management processes in the hotel, restaurant and events sector.
  • Recognise the organisational and management structure of accommodation, restaurant and events operations in companies, as well as the action policies of the functional areas in the sector.
  • Describe the production system and operating procedure of catering services, kitchen services and accommodation services in a hotel, restaurant or event company.

Skills

  • Apply concepts related to economic policy and the different areas of business management (financial, human resources, sales, etc.) to the hotel, restaurant and events sector.
  • Analyse the assets and economic and financial information of hotel, restaurant and event companies in order to properly use financial resources.
  • Analyse management strategies for the different types of organisations in the hotel, restaurant and events sector, considering their objectives, strategies and sales policies.
  • Develop internal, external and corporate communication techniques for hotel, restaurant and event companies.
  • Communicate orally and in writing in a first, second and third foreign language in the fields of hotels, restaurants and events, and in different environments related to these fields.
  • Apply the most up-to-date information and communication technologies tools and new management systems to the areas of planning and management of companies, businesses and products in the hotel, restaurant and event sectors.
  • Apply the business management knowledge acquired to the departments in a hotel, restaurant or events company in the simulated context of the work placement laboratory.
  • Interpret comprehensive prevention and safety regulations to be applied in establishments in the hotel, restaurant and events sector.
  • Operate in multidisciplinary work teams, creating synergies to perform projects related to the hotel and restaurant business sector.
  • Use the knowledge gained to foster a customer-service orientation and culture in the hotel and tourism industry.

Competences

  • Relate the factors that govern the activity of the hotel, restaurant and events sectors, their interaction with the environment and their environmental, economic and social impact on the different business subsystems in the sector.
  • Evaluate the different areas (financial, human resources, sales) of hotel, restaurant and event companies to apply them optimally to the sector.
  • Propose hotel, restaurant, and event projects in accordance with the principles of ethical responsibility and with respect for fundamental rights and duties, diversity, and democratic values.
  • Adapt to the dynamic and evolving nature of the hotel and restaurant industry and to the new leisure and events society.
  • Formulate changes in the methods and processes of business, project, activity and product management in the hotel, restaurant and events sectors to provide innovative responses to society’s needs and demands, demonstrating initiative and the entrepreneurial spirit in a complex and changing environment.
  • Perform the functions of the job in the field of hotels, restaurants and leisure in general with business management professionalism criteria.
  • Generate marketing and promotion plans for companies in the hotel, restaurant and events sectors, especially in the field of online marketing.
  • Evaluate the influence of gender stereotypes and roles on the professional practice in the tourism sector.