- UAB Specialisation Course
- Code: 5421/1
- 1st edition
- Modality: Hybrid
- Credits: 3 ECTS
- Start date: 01/07/2027
- Finish date: 31/07/2027
- Places: 30
- Orientation: Professional
- Price: 1050 €
- Teaching language: Spanish
- Location: Fieldwork in Barcelona and Brussels
The International Specialization Course Political Communication in an AI World: Trends, Projects, Tools and Case Studies is an international academic experience aimed at students interested in the field of Political Communication.
Its objective is to broaden and contextualize knowledge of political communication, leadership, institutional communication, democratic innovation, and the impact of artificial intelligence on contemporary political and communication processes.
The programme combines a series of contextual online sessions delivered by UAB faculty members and leading professionals with an international academic expedition that will take place between Barcelona and Brussels in July 2027. This experience will enable participants to engage directly with key institutions, organizations, and projects related to politics, European governance, public communication, and democratic innovation.
In Barcelona, participants will attend specialized lectures and training activities, as well as visit institutions, organizations, and media outlets involved in political and electoral communication. Subsequently, in Brussels, the political capital of Europe, they will gain insight into the functioning of the main European institutions, visit the European Parliament, and take part in meetings with Members of the European Parliament, advisors, analysts, and professionals working in the field of European political communication.
The course will also include dedicated spaces for participants to present their own projects, fostering the exchange of experiences, the creation of international networks, and collaborative learning among students from diverse academic and professional backgrounds.
It is therefore an international, hybrid, and professionally oriented programme designed to promote experiential learning and direct engagement with institutional leaders, experts, political communication professionals, and organizations that are helping to redefine public communication and political action in todays European context, shaped by the growing influence of artificial intelligence.
- Campaign planning and management, and media relations.
- Content production. Criteria for the design of an electoral campaign.
- Fieldwork.
The course also prepares students to perform roles related to political communication consultancy, campaign management, speechwriting, digital communication, public opinion analysis, media relations, and the planning of institutional communication strategies. The programme incorporates a European and international perspective through an academic and professional experience in Barcelona and Brussels, allowing participants to gain first-hand insight into the operation of institutions, organizations, and political decision-making and communication environments.
In addition, students have the opportunity to develop their own consultancy, strategic advisory, research, and entrepreneurial projects in the field of political, institutional, and public communication, within a context shaped by digital transformation, artificial intelligence, and the emerging challenges facing democracy and citizen participation.
Its objective is to broaden and contextualize knowledge of political communication, leadership, institutional communication, democratic innovation, and the impact of artificial intelligence on contemporary political and communication processes.
The programme combines a series of contextual online sessions delivered by UAB faculty members and leading professionals with an international academic expedition that will take place between Barcelona and Brussels in July 2027. This experience will enable participants to engage directly with key institutions, organizations, and projects related to politics, European governance, public communication, and democratic innovation.
In Barcelona, participants will attend specialized lectures and training activities, as well as visit institutions, organizations, and media outlets involved in political and electoral communication. Subsequently, in Brussels, the political capital of Europe, they will gain insight into the functioning of the main European institutions, visit the European Parliament, and take part in meetings with Members of the European Parliament, advisors, analysts, and professionals working in the field of European political communication.
The course will also include dedicated spaces for participants to present their own projects, fostering the exchange of experiences, the creation of international networks, and collaborative learning among students from diverse academic and professional backgrounds.
It is therefore an international, hybrid, and professionally oriented programme designed to promote experiential learning and direct engagement with institutional leaders, experts, political communication professionals, and organizations that are helping to redefine public communication and political action in todays European context, shaped by the growing influence of artificial intelligence.
Contents
- Electoral behaviour and the political use of the media.- Campaign planning and management, and media relations.
- Content production. Criteria for the design of an electoral campaign.
- Fieldwork.
Career opportunities
he specialization course in Political Communication trains professionals capable of designing, managing, and evaluating communication strategies in the political and institutional sphere, both in national and international contexts. The programme provides the knowledge and tools required to pursue professional careers in the communication offices of public institutions, political parties, international organizations, communication consultancies, media organizations, and entities involved in citizen participation and institutional relations.The course also prepares students to perform roles related to political communication consultancy, campaign management, speechwriting, digital communication, public opinion analysis, media relations, and the planning of institutional communication strategies. The programme incorporates a European and international perspective through an academic and professional experience in Barcelona and Brussels, allowing participants to gain first-hand insight into the operation of institutions, organizations, and political decision-making and communication environments.
In addition, students have the opportunity to develop their own consultancy, strategic advisory, research, and entrepreneurial projects in the field of political, institutional, and public communication, within a context shaped by digital transformation, artificial intelligence, and the emerging challenges facing democracy and citizen participation.
Scholarships and financial aid
The specialisation course is not supported by grants, scholarships or financial aid.
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Periodismo y de Ciencias de la Comunicación
Contact
Albert Sarabia Tarraga
Phone: 935811689