- UAB Master's Degree (Continuing Education)
- Code: 4879/1
- 1st edition
- Modality: Onsite
- Credits: 60 ECTS
- Start date: 15/10/2024
- Finish date: 30/06/2025
- Places: 30
- Orientation: Professional
- Price: 5604 €
- Teaching language: Spanish
- Location: Facultat de Ciències de la Comunicació
The Master in Art and Communication Management visualizes the figure of this professional from one comprehensive and complete perspective. The art director is present in the field of advertising and public relations and communication of organizations but also in the area of audiovisual communication and cinema.
The aim of the master's degree is to train professionals with the ability to generate visual messages and give response to all these areas through knowledge of the different strategies managing all the necessary tools to be able to conceptualize, visualize and implement global aesthetic proposals.
The contents are structured in four units: advertising, branding, photography and audiovisual. Transversally, each module will deal with the specific elements of defining audiences or targets, as well as the strategic elements in the conceptual definition of the visual message in to create. On the other hand, the different design and communication tools will be taken into account and creativity, digital elements and technology, the role of artificial intelligence in the evolution of the communication sector and the formats or supports in which each is presented project
With technological evolution, new professional profiles are also opening up in the marketing or communication departments of various organizations.
The aim of the master's degree is to train professionals with the ability to generate visual messages and give response to all these areas through knowledge of the different strategies managing all the necessary tools to be able to conceptualize, visualize and implement global aesthetic proposals.
The contents are structured in four units: advertising, branding, photography and audiovisual. Transversally, each module will deal with the specific elements of defining audiences or targets, as well as the strategic elements in the conceptual definition of the visual message in to create. On the other hand, the different design and communication tools will be taken into account and creativity, digital elements and technology, the role of artificial intelligence in the evolution of the communication sector and the formats or supports in which each is presented project
Career opportunities
The Master's program in Art Direction and Communication trains students in the field of Art Direction in a transversal way, offering a wide range of professional opportunities, in the creative departments of advertising agencies, in design or management studies of branding, in the production design, photography or art direction departments of production companies.With technological evolution, new professional profiles are also opening up in the marketing or communication departments of various organizations.
Internships
These are not currently available, but the programme organisers aim to set up a number of placement agreements with companies (marketing departments and advertising agencies). Optional work placements.
Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Comunicación Audiovisual y Publicidad
Contact
Guillem Marca Frances