- UAB Specialisation Course
- Code: 4668/13
- 13th edition
- Modality: Online
- Credits: 6 ECTS
- Start date: 14/01/2027
- Finish date: 03/03/2027
- Places: 10
- Orientation: Professional
- Price: 618 €
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Special price 464 €
Group of application: Winners of any of the editions of the Research Awards in Digital Communication for TFGs, organized by this master's program since 2017
- Teaching language: Spanish
- Location: Virtual
Contents
In this course, students will acquire the necessary statistical foundations to conduct rigorous quantitative research in the field of marketing and digital communication. They will work on the basic concepts of descriptive statistics, as well as some quantitative techniques (questionnaire, etc.). Subsequently, they will learn to design an experiment and carry out the most common inferential statistical tests in this field using the statistical program Jamovi.Itinerary
This course is part of the Lifelong Learning online Master's Degree in Strategy, Creativity, and Digital Marketing (3182)Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Contact
Eduard Bonet
Additional information
https://uabcom.com/en/master-s-degrees/strategy-and-digital-creativity-ecd-online