- UAB Specialisation Course
- Code: 3230/13
- 13th edition
- Modality: Online
- Credits: 6 ECTS
- Start date: 07/05/2026
- Finish date: 24/06/2026
- Places: 10
- Orientation: Professional
- Price: 618 €
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Special price 525 €
Group of application: Winners of any of the editions of the Research Awards in Digital Communication for TFGs, organized by this master's program since 2017
- Teaching language: Spanish
- Location: Virtual
Contents
Students will discover the new reality of creativity in the digital world and its impact on the creative process. First, they will work on different creative techniques and theories from reference authors and put them into practice using the Canvas methodology. On the other hand, they will review the steps of the creative process and work on generating ideas and creative communication actions for real brands, both by exploiting the potential of new-generation media and channels and by projecting brands into the future using technology. Finally, they will learn from the best practical cases and understand the keys to evaluating the creativity of advertising messages with good judgment.Itinerary
This course is part of the following online studies: Lifelong Learning Master's Degree in Strategy, Creativity, and Digital Marketing Tools (3182) and Specialization Diploma in Strategy, Creativity, and Digital Marketing Tools (3183)Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Departamento de Publicidad, Relaciones Públicas y Comunicación Audiovisual
Contact
Eduard Bonet
Additional information
https://uabcom.com/en/master-s-degrees/strategy-and-digital-creativity-ecd-online