Official Master's Degree in Sports Management

Doctor en Economía de la Empresa por la Universitat Politècnica de Catalunya (2014). Tiene dos másteres en economía (con aplicaciones vinculadas a R+D+I). Es profesor de análisis económico en la Facultad de Economía y Empresa de la UAB e investigador del Centre de Recerca en Emprenedoria i Innovació Social de la UAB. Su ámbito de investigación se centra en las políticas de innovación y la evaluación de políticas públicas de R+D+I, así como el rol de la innovación para el desarrollo de las economías emergentes. Ha publicado diversos artículos en revistas indexadas sobre la materia, así como otros materiales. Ha sido investigador principal de 9 proyectos europeos e internacionales, colaborando en acciones de investigación y transferencia de conocimiento con entidades de más de 40 países en 6 continentes. Forma parte de diversos comités e iniciativas de expertos de diferentes gobiernos, incluyendo la Generalitat de Catalunya y la Comisión Europea. Co-coordinador del Máster Universitario de Gestión Deportiva de la UAB-Johan Cruyff Institute.

Asignaturas: Complementos de formación en economía del deporte y gestión estratégica (online inglés y castellano) y Trabajo Final de Máster (presencial, online inglés y castellano

Para consultas sobre el programa: campus@cruyffinstitute.org

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Perfil de investigación UAB

Doctor en Creación y Gestión de Empresas por la Universitat Auntònoma de Barcelona (2015). Posgrado en Innovación Docente por la UVIC-UCC (2016). Licenciado en Adminstración y Dirección de Empresas por la Universitat Autónoma de Barcelona. Director de Estudios Empresa en UManresa-Fundació Universitària del Bages. Profesor de Emprendimiento, Innovación y Márqueting en la Universitat Politècnica de Catalunya. Consejero Ejecutivo del Bàsquet Manresa, equipo profesional de la ACB. Fundador de Neòfit y Atàvica Cosmètics. Experiencia de más de 10 años acompañando emprendedores. 

Asignaturas: Innovación, Emprendimiento y Liderazgo en el Sector Deportivo (Presencial) y Marketing Deportivo (online en castellano e inglés) 
Correo electrónico: m.bernadich@cruyffinstitute.org

Founder and coordinator of L’ORIGEN, a project that has combined innovation, ecology, and communication for over a decade. He is the creator of positive-impact initiatives such as the RE-M Marathon and the Climate Emergency Marathon.

He has a solid professional background in environmental sustainability and works as a consultant, manager, and trainer in environmental criteria for sports and cultural events. He served as Sustainability Manager for the FINA World Swimming Championships Barcelona 2013 and has collaborated with public institutions such as local councils, the Government of Catalonia, and the Barcelona Provincial Council, as well as organizations like Club EMAS.

He holds a Technical Industrial Engineering degree with a specialization in Environmental Chemistry.

PhD from La Salle–Ramon Llull University (UOLS campus), with a previous extensive professional career in auditing (Deloitte), financial management, and general management across several subsidiaries of the CELSA steel group.

He has over ten years of teaching experience as an associate professor in accounting, finance, and management control at institutions such as ESADE, ESERP, and Euncet Business School (affiliated with UPF), where he also coordinated the finance area. He has worked as an independent consultant, delivering leadership programs for middle management and team management training at the Centre Metal·lúrgic of Sabadell. Since 2025, he has been a lecturer and researcher at the Universitat Autònoma de Barcelona (UAB).

His main research areas focus on Sports Economics, with particular attention to competitive balance and dominance structures in European leagues, the design of robust dynamic indicators to measure competitive volatility, and the relationship between sports performance and economic outcomes. His recent work incorporates advanced statistical techniques, machine learning algorithms, and financial models applied to professional football. He has published in indexed journals and contributed to technical collections in the fields of economics and sport. He has received the ACCID award for best practical case in accounting and finance in two consecutive years (2023 and 2024).

Sports management and business development professional with over seven years of experience in the football industry. Currently serving as Global Partnerships Manager at Barça Innovation Hub, he leads educational initiatives and growth strategies through international collaborations.

His career includes key roles at FC Barcelona, Girona FC, and Johan Cruyff Institute, where he has specialized in project planning, international agreements, and sponsorship activation.

PhD in Tourism, with a doctoral thesis focused on active tourism and sustainable development (University of the Balearic Islands). She holds a Master’s Degree in Sport Management (Loughborough University, awarded the Sue Glyptis Prize for best research project) and a Master’s Degree in Public Management (UAB, UB, UPF, EAPC). She also holds a Bachelor’s Degree in Physical Activity and Sport Sciences (INEFC Barcelona, Extraordinary Award from the University of Barcelona).

She has developed her professional career across both public and private sectors in areas such as sport and leisure consultancy, research projects, sport promotion, public policies in sport and youth, sport for development and peace, staff management in sport programs and services, operations management in sports events, research in leisure and tourism, and teaching in sport management, leisure and recreation, outdoor physical activities, and sustainability in sport. She has also participated in international volunteering programs and Olympic Games initiatives.

Licenciado en Ciencias Económicas y Empresariales por la Universidad Pompeu Fabra. Master in Business Administration (MBA) por ESADE Business School. Programa de Dirección General (PDG) por IESE Business School. Sport Events Management and Organization Seminar por la AISTS (International Academy of Sports Science and Technology), Lausanne (SUIZA). Director General de Grandvalira-ENSISA. Director General del Comité Organizador de las pruebas de Copa del Mundo de Esquí Alpino en Grandvalira. Director General de la Candidatura en Campeonatos del Mundo de Esquí Alpino Andorra 2027. Presidente del Andorra Esports Cluster. Miembro de los subcomités de Copa del Mundo y Copa de Europa de la Federación Internacional de Esquí. 

Asignatura: Gestión de Eventos Deportivos (Presencial, online inglés y castellano).
Correo electrónico: davidhidalgo@cruyffinstitute.org 

Executive MBA (ESADE, 2026), PhD in Physical Activity and Sport Sciences (University of Barcelona, 2023), Master’s Degree in Sport Management (University of Lleida, 2018), and Bachelor’s Degree in Physical Activity and Sport Sciences (INEFC Barcelona). He is accredited as a Lecturer by AQU.

He is currently involved as a Project Manager in several European projects and provides advisory services to multiple sports organizations. He has extensive experience in the design, development, and management of research and knowledge transfer projects in the fields of sport management and innovation.

Throughout his professional career, he has worked in various sports organizations, taking on responsibilities in management, leadership, and team direction. He is the author of publications in international scientific journals, mainly focused on sport management, with particular interest in governance, marketing, public policy, and the management of sports facilities and events.

Doctor en Dirección y Administración de Empresa por la Universitat Politècnica de Catalunya (2018). En Johan Cruyff Institute es profesor del módulo de Gestión Innovación y liderazgo en empresas deportivas (tanto en castellano como en inglés). Es director de Organizaciones en el Instituto Carl Rogers de Barcelona y Director del Máster de Coaching y Liderazgo en la Online Business School. Así como coach certificado por ICF.

Asignatura: Innovación, Emprendimiento y Liderazgo en el Sector Deportivo (Online en castellano e inglés)
Correo electrónico: Lorenzo.muriel@cruyffinstitute.org

Máster en Dirección de Marketing y Gestión Estratégica por ESIC (2006) y  Diplomado en Ciencias Empresariales por la Universitat de Barcelona (2000). Inició su trayectoria profesional en el Reino Unido (General Motors) y Escocia (Polaroid). Posteriormente, ocupó el cargo de Director de Marketing durante 9 años en Casio España donde lideró el reposicionamiento de la marca en nuestro país. En 2012 fundó la Agencia de Comunicación, Marketing y Relaciones Públicas WeAreCentric. En 2015 fundó Egoísmo Positivo, organización que lucha por la inclusión de las personas con discapacidad en el deporte. Es profesor de Marketing en diferentes másteres de la Escuela de Negocios ESIC y Johan Cruyff Institute. Ponente habitual en eventos y congresos relacionados con el área del Marketing: Mobile World Congress, Hoy es Marketing, entre otros.

Asignatura: Marketing Deportivo (Presencial). 
Correo electrónico: jesus.oliver@cruyffinstitute.org 

Doctora en Economía por la Universitat Autònoma de Barcelona en el año 2000. Es profesora titular del departamento de Economia e Historia Económica de la Facultad de Economia y Empresa de la UAB. Profesora afiliada a la Barcelona Graduate School of Economics (BGSE). Investigadora del Instituto de Investigación del Deporte de la UAB (IRE) y del Instituto de investigación MOVE (Markets, Organizations and Votes in Economics). Vicedecana de inserción laboral, ocupabilidad y prácticas de la Facultad de Economia y Empresa de la UAB. Su investigación se centra en el estudio del comportamiento fraudulento y en las falsas creencias en la economía. Actualmente participa en diferentes proyectos nacionales de investigación.

Asignatura: Economia del deporte y Gestión Estratégica (Economia del Deporte) (Presencial y online en castellano)

Correo electrónico:Judith.panades@uab.cat 
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Perfil de investigación en el portal UAB
ORCID ID
 

Edgar is a seasoned executive with international experience in strategic partnerships, sports management, and marketing. He holds a PhD in Sports Organizations from the University of Barcelona and a Master’s in Sport Management from the Autonomous University of Barcelona and the Johan Cruyff Institute.

Throughout his career, he has collaborated with leading sports properties, brands, and public and private organizations, with expertise in sponsorships, fan engagement, VIP hospitality, revenue generation, and international expansion.

He previously served as Global Corporate Relations Manager at the Johan Cruyff Institute and currently works as Manager, Hospitality & Partnership Manager for the F1® Barcelona-Catalunya GP at QuintEvents International. He also remains active in academia through scientific contributions, lecturing, and supervising master’s theses in leading sport management programs.

Course: Sports sponsorship (online inglés y castellano). 
Email: edgarromero@cruyffinstitute.org

Founder and CEO of M2A Sports Management and co-owner of CF Badalona, leading projects related to management, investment, and business development in the sports industry.

He has experience in strategy, activation, and commercial development within the sports business sector, participating in projects related to sponsorship, internationalization, and the growth of sports entities.
He combines his professional activity with teaching as a lecturer in various master’s programs at the Johan Cruyff Institute, particularly in areas such as sponsorship, sport management, and sports communication.

He holds a Bachelor’s Degree in Business Administration from the University of Barcelona (2015), a Master’s Degree in Sport Management from Johan Cruyff Institute (2016), and a Master’s Degree in Business Administration – Entrepreneurship and Digital Business from ThePower Business School (2019). He has also completed executive education at IESE Business School, strengthening his strategic and leadership approach in business environments.

Profesor Serra-Húnter en el Departamento de Empresa de la Universitat Autònoma de Barcelona (UAB) y miembro del Centro de Estudio e Investigación en Emprendimiento e Innovación Social (CREIS). Anteriormente, trabajó como profesor en la School of Economics de la Universidad de Utrecht (Países Bajos). Doctor en emprendimiento y gestión de empresas por la UAB (tesis reconocida con un premio extraordinario). Licenciado en Administración y Dirección de Empresas y en Investigación y Técnicas de Mercado por la UAB y Máster en Márqueting Management por ESADE. Su investigación se centra en los factores condicionantes del emprendimiento corporativo desde una perspectiva cuantitativa. Ha publicado diversos artículos en revistas internacionales sobre esta temática. Actualmente participa en diferentes proyectos nacionales e internacionales sobre este tema.  

Asignatura: Innovación, Emprendimiento y Liderazgo en el Sector Deportivo. (Presencial) 
Correo electrónico: Andreu.turro@uab.cat
Perfil de Google Scholar

PhD in Physical Activity and Sport Sciences (University of Lleida, 2024), MBA from ESADE (2004), Master’s Degree in Sport Management from Loughborough University (1997), and a Bachelor’s Degree in Physical Activity and Sport Sciences from INEFC Barcelona.

He is the founding partner and managing director of Itik Consultoria Esport i Lleure SL. Previously, he served as General Manager of the Balthus wellness center in Santiago de Chile (1999–2002) and Manager of CD Terrassa Hockey Club (1997–1999).

He is the author of several studies on the sports system, including research on sports clubs in Catalonia, the status of municipal sports services, public-private collaboration systems in Catalan sport, and sports participation habits among the population.