Study plan Bachelor's Degree in Advertising and Public Relations
Title of qualification awarded
Advertising and Public RelationsTimetables
Offered Courses at the Faculty of Communication Studies and Other faculties
From September 7th, 2023, you must consult the updated timetables and classrooms through the module Consult timetables in sia.uab.es
Study plan information
Table of credits for each course
Basic training | Compulsory | Optional | Bachelor's Degree Final Project | |
1st year | 48 | 12 | ||
2nd year | 12 | 48 | ||
3rd year | 60 | |||
4th year | 48 | 12 | ||
Totals | 60 | 120 | 48 | 12 |
Period of study
Six-monthlyPart-time or full-time
Full-time dedication Part-time dedication can also be considered.Specialisations
Specialisation in Creative Direction in Advertising and Public RelationsSpecialisation in Strategic Management in Advertising
Specialisation in Strategic Management in Public Relations
Basic and compulsory training
1st year | 2nd year |
Year-long
1st semester
2nd semester
|
Year-long
1st semester
2nd semester
|
3rd year | 4th year |
Year-long
1st semester
2nd semester
|
|
Optional subjects
4th year |
- Work Placement (1) |
(1) All optional subjects are worth 6 credits, except for this one which is worth 12 credits.
In order to obtain a specialisation at least 30 credits (five subjects) must be taken for each pathway.
Specialisation in Creative Direction in Advertising and Public Relations | Specialisation in Strategic Management in Advertising | Specialisation in Strategic Management in Public Relations |
- Advertising Photography - Audiovisual Creativity - Graphic Creativity - Art Direction - Creative Portfolio - Market and Consumer Research |
- Digital Strategy - Advertising Media Strategies - Information Systems Marketing - Negotiation and Leadership Techniques - Business Management and Administration for Advertising and Public Relations Agencies and Entrepreneurs - Market and Consumer Research - Current Issues in Advertising and Public Relations |
- Specialised Public Relations Techniques - Communication Agencies - Business Management and Administration for Public Relations (*) - Public Relations in Specific Sectors - Market and Consumer Research - Current Issues in Advertising and Public Relations |
(*) This subject will not be offered during this academic year.