Bachelor's Degree in Interactive Communication

Knowledge

• Describe the theoretical concepts of interactive communication and how its processes and techniques are influenced by technological, economic, regulatory, social and cultural contexts.
• Define the impact and challenges of interactive communication on contemporary society and culture.
• Describe the theories, processes and techniques of project construction in the field of interactive communication.
• Identify the programming, narrative, interface design, user experience and digital analytics resources involved in creating and managing interactive communication projects.
• Recognise the structure and functions of the technological context and its influence on the creation and management of interactive communication projects.
• Distinguish the different narrative elements, processes and techniques involved in the design and creation of interactive content and products.
• Recognise the application programming tools and interfaces for big data analysis that are involved in the process of creating, implementing and improving interactive communication projects.
• Recognise the models and theoretical foundations of audiovisual narrative and its genres applicable to interactive communication.

Skills

• Adapt the theoretical, structural, economic, legislative and historical foundations of social communication to the field of interactive communication.
• Make use of the main knowledge of programming, interface design, visual arts and digital culture when developing interactive communication projects.
• Use creative processes and techniques when planning and implementing interactive services and products in different media and supports.
• Use the appropriate technology and software to create and manage interactive communication projects that enhance user experience.
• Design interactive human-machine interface systems on any type of product and application.
• Plan interactive contents and products such as videogames, web platforms, applications for mobile devices and immersive experiences such as virtual reality and augmented reality.
• Manage big data about services and products to develop interactive projects that improve the user experience.
• Express themselves correctly, clearly and effectively in Spanish, Catalan and English, orally and in writing, while avoiding sexist and discriminatory uses of language.

Competences

• Transfer interactive communication knowledge and skills to professional practice through specific cases to provide innovative and functional responses to society’s needs and demands.
• Act in the professional field of interactive communication considering the technological, economic, regulatory, social and environmental impact of the activity.
• Act in the professional field of interactive communication with ethical responsibility, respecting fundamental rights and duties, diversity and democratic values, in accordance with the Sustainable Development Goals.
• Identify inequalities based on sex/gender in the field of interactive communication in order to neutralise them in professional practice.
• Work autonomously and collaboratively to develop proposals and projects in the professional field of interactive communication.
• Develop the values of teamwork and social intercourse during the process of envisioning, implementing and executing interactive communication projects.
• Act with initiative, proactivity and the ability to adapt to new technological challenges in interactive communication.
• Devise innovative, functional services and products that enhance user experience and meet social needs and demands.