Bachelor's Degree in Communication in Organisations

Knowledge

• Describe the theoretical concepts of corporate communication and how its processes and techniques are influenced by economic, political, social and cultural contexts.
• Define the impact and challenges of persuasive communication in contemporary society and culture.
• Describe the theories, processes and techniques for the construction of messages and discourse in the field of communication in organisations.
• Identify the expressive and narrative, textual, graphic and audiovisual resources that are involved in the creation of the messages generated by organisations.
• Recognise the structure and functions of the technological context and its impact on the processes involved in the creation of messages generated by organisations.
• Distinguish the processes and strategies involved in the design of communication plans in organisations
• Identify the ideal techniques and tools for the creation of communication strategies that guarantee dialogue between organisations and their audiences.
• Recognise the models and theoretical foundations of business management applicable to communication in organisations.

Skills

• Apply the theoretical, structural and historical foundations of Social Communication in the strategic approach to communication in organizations.
• To include the most fundamental knowledge about Sociology, Economics, Law and Psychology into a strategic approach to communication in organisations.
• Use creative processes and techniques in the planning and execution of corporate communication projects in different types of media and formats.
• Incorporate the formal and aesthetic aspects of written, graphic, voiced and audiovisual messages into the organisations' own media.
• Adapt the messages generated by organisations to the language of the media.
• To incorporate business management theories into strategic planning for communication in organisations.
• Incorporate the specificities of internal, external and crisis communication into the development of organisations' strategic communication plans
• Express yourself correctly, clearly and effectively in both Spanish and Catalan, both orally and in writing, avoiding any sexist or discriminatory use of language.

Competences

• Apply the main theories of the discipline, its fields, conceptual development, frameworks and theoretical approaches that underpin knowledge of corporate communication and its different areas and subareas, as well as its importance for professional practice through specific cases.
• Apply organisations' specific communication research methodologies for the hypothesisation, verification and validation of ideas and concepts, and the interpretation of data.
• Act in the professional field based on ethical responsibility and respect for fundamental rights and obligations, diversity and democratic values, in line with the Sustainable Development Goals and Corporate Social Responsibility.
• To determine inequalities based on sex/gender in the field of communication in organisations, to ensure they are neutralised in professional performance.
• Work independently and collaboratively on the development of proposals and projects in the professional field of corporate communication.
• Develop the values of teamwork and social interaction during the process of ideation, production and execution of communication proposals for organisations.
• Act based on taking the initiative, being proactive and the ability to adapt to new communication challenges in the field of organisations.
• Devise creative and innovative communication proposals that respond to social needs and demands.