| Subject | Credits | Type |
|---|---|---|
Strategic planning of digital communication |
9 ECTS |
Obligatory |
Creativity applied to the digital field |
6 ECTS |
Obligatory |
Digital marketing |
9 ECTS |
Obligatory |
Digital communication campaign |
6 ECTS |
Obligatory |
Diploma final project |
3 ECTS |
Obligatory |
Itinerary
This Specialization Diploma is part of the Lifelong Learning Master's Degree in Strategy, Creativity, and Digital Marketing Tools (3182)
Related programmes
Course in Applied Creativity in Digital Environments (Virtual)
Course in Digital Marketing (Virtual)
Course in Strategic Planning in Digital Communication (Virtual)
Specific skills
Learning Outcomes:
- KT01: Define fundamental concepts, models, tools, and methodologies of digital marketing; from strategic planning to campaign execution and measurement, including creative processes, market research, and the application of digital technologies.
- KT02: Identify the design and execution process of comprehensive, effective, and personalized digital marketing strategies in the form of advertising campaigns: environment analysis, opportunity identification, objective definition, audience segmentation, channel selection, and optimization based on results.
- KT03: Describe creative processes and different idea generation techniques, and their application to digital marketing in the form of concepts, campaigns, content, and innovative user experiences.
- ST01: Prepare communications, clearly, concisely, and persuasively, about complex ideas and concepts to both specialized audiences and more general publics.
- ST02: Produce a wide variety of digital content (texts, graphics, videos) adapted to different platforms and formats, and evaluate their impact.
- ST03: Critically and creatively analyze problem identification, idea generation, and development of original and effective solutions, adapting to the constant evolutions of the digital field.
- ST04: Apply a wide range of digital tools and research techniques to collect, process, and transform large volumes of data into relevant information.
- CT01: Develop complete digital communication plans, from the research and planning phase to execution and result measurement.
- CT02: Generate original and disruptive ideas, transform them into concrete and communicable concepts, and adapt them to the real needs of the market and the latest technological trends.
- CT03: Conduct rigorous and systematic research, applying appropriate methodologies and techniques to obtain relevant information, interpret it, and make informed decisions.
Title obtained
Specialisation Diploma Stratgy, Creativity And Digital Marketing