Specialisation in Revenue Management, Digital Marketing and Customer Experience

The tourism sector is undergoing a transformation, driven by digitalization, the need to innovate and the demand to offer exceptional experiences to customers. The Specialisation Diploma in Revenue Management, Digital Marketing and Customer Experience provides you with the essential tools to manage and lead tourism projects with a comprehensive approach, combining digital strategy, experience management and revenue capture.

Why choose this diploma?

• Strategic and digitalized management: you will learn to design, implement and evaluate digital marketing strategies, specifically applied to the tourism sector, to generate value and build customer loyalty in an increasingly globalized market.
• Customer experience: you will develop techniques to manage the customer experience, from value creation to the design of online marketing plans that allow you to improve customer satisfaction and loyalty, key to business growth.
• Effective Revenue Management: By mastering the fundamentals of revenue management, you will learn to maximize revenue by applying specific strategies to optimize resources and take advantage of opportunities in the tourism market.

This diploma is designed for tourism and hotel professionals, managers, project managers and anyone who wants to specialize in the strategy and digital management of tourism and hotel projects. With a practical approach and oriented to the reality of the sector, you will prepare to face the challenges of a constantly changing and evolving market.

UAB masters and graduate diplomas may include or facilitate external academic internships in companies or institutions in order to help the student to achieve a level of expertise that facilitates the insertion or promotion in the workplace...

These internships may be curricular (compulsory) or non-curricular (optional).

• Curricular
  Curricular practices are those which are included in the curriculum of the studies and, therefore, must be overcome to obtain the degree. The programme manager will explain you the details of how, where and under what conditions you should do the internship.

• Non-curricular
  Extracurricular practices are those that are not included in the curriculum of the studies. You can choose to do them in addition. The coordination of your program will explain the details of how, where and under what conditions can they be carried out.

Scholarships and financial aid

At the UAB grants' website you will find information on financial aids, grants, competitions, prizes and subsidies for the university community.

Chek all the information in the page for UAB financial aids, grants and calls.

Coordinating centres

FUAB Formación. Turismo y Dirección Hotelera

Contact

Gestió Acadèmica

Phone: 935929710

Additional information

Diplomas de especialización en Turismo y Dirección Hotelera

Diplomas de especialización en Turismo y Dirección Hotelera

More information