Specialisation in Political Analysis and Communication

Contents

Analysis of Surveys, Scenarios, and Electoral Behavior: This subject studies the demographic movements, surveys, and electoral scenarios.

- Parties, Media, Lobbies, and Consultants: The Actors of Politics: This module delves into electoral legislation, the understanding of various political parties within parliamentary, European, and Latin American contexts, and the analysis of other key political actors, such as consultants, the press, lobbies, and public affairs.

- Communication and Message Creation: From Institutions to Parties and Media: This subject covers the tools necessary to deliver messages to their intended audiences, in all their communicative aspects, from strategies and speeches to social media.

- Final Project of Diploma 1.

Related programmes

Course in Communication and Message Creation: from Institutions to Parties and the Media
Course in Parties, media, lobbies and consultants: political actors
Course in Survey analysis, scenario and political behaviour

Specific skills

KT01: Conduct surveys and the characteristics derived from them for the analysis of political behavior
KT02: Identify the theoretical-conceptual frameworks and approaches that underpin electoral behavior and political communication
KT03: Identify through discussion, from a theoretical-applied perspective, the main actors in politics
KT04: Identify the different types of political communication for message adaptation through practical and real cases
KT05: Identify the importance of the message and the organization of the necessary strategies for its dissemination
KT06: Conduct a complete electoral campaign through workshops and real practice
KT07: Identify the elements that make up governance and institutional communication
KT08: Define a research or evaluation project in the field of political communication
ST01: Interpret surveys by analyzing different political scenarios, establishing strategies, and relating segmentation and voters
ST02: Analyze political actors such as parties, pressure groups and power, media, or political consultants
ST03: Analyze different public policies, with a gender perspective, both in their development process and implementation, evaluation, and explanation of tools and processes
ST04: Develop political speeches, arguments, slogans, or notes, working on oratory and writing, demonstrating creative capacity, flexibility, and originality
ST05: Apply strategies for the creation of political spokespersons and candidates with political leadership capacity, negotiation, teamwork, and conflict resolution
ST06: Develop conceptual frameworks of political communication and their application in professional practice
ST07: Plan electoral campaigns for the development of leadership skills
ST08: Organize governance and the establishment of government cabinets, applying strategies to lead in crisis and communication management
ST09: Demonstrate self-learning and self-demand capacity to achieve efficient work
CT01: Validate with quantitative and qualitative analysis techniques their application in research processes and the interpretation of surveys and scenarios
CT02: Design influence strategies with pressure groups applying negotiation techniques in establishing institutional relations with lobbies, parties, institutions, and other political actors
CT03: Plan communication strategies for the dissemination of the political message, designing and systematizing the creation of discourse and debate
CT04: Build candidates and spokespersons with storytelling and liquid communication strategies
CT05: Plan electoral campaign strategies, designing slogans, images, applying neuromarketing and psychology techniques
CT06: Conceptualize the creation of citizen participation campaigns and city-brand through trust marketing techniques
CT07: Prioritize actions to manage communication and government action crises
CT08: Manage time appropriately to be able to plan tasks in the short, medium, and long term

Title obtained

Specialization Diploma in Political Analysis and Communication