Master's Degree in Political Marketing: Strategies and Political Communication

Contents

- Analysis of surveys, scenarios, and electoral behavior
- Parties, media, lobbies, and consultants: the actors of politics
- Communication and message creation: from institutions to parties and media
- Electoral campaigns; planning, implementation, and image
- Governance and institutional communication
- Professional internships
- Master's Final Project

Related programmes

Graduate Diploma in Political Analysis and Communication
Graduate Diploma in Political and Institutional Communication
Course in Communication and Message Creation: from Institutions to Parties and the Media
Course in Electoral campaigns: planning, implementation and image
Course in Governance and Institutional Communications
Course in Parties, media, lobbies and consultants: political actors
Course in Survey analysis, scenario and political behaviour

Specific skills

- Conduct surveys and derive characteristics for the analysis of political behavior
- Identify theoretical and conceptual frameworks that underpin electoral behavior and political communication
- Identify through discussion, from a theoretical-applied perspective, the main actors in politics
- Identify different types of political communication for message adaptation through practical and real cases
- Identify the importance of the message and organize the necessary strategies for its dissemination
- Conduct a complete electoral campaign through workshops and real practice
- Identify the elements that make up governance and institutional communication
- Define a research or evaluation project in the field of political communication
- Interpret surveys by analyzing different political scenarios, establishing strategies, and relating segmentation and voters
- Analyze political actors such as parties, pressure groups and power, media, or political consultants
- Analyze different public policies, with a gender perspective, both in the process of development and implementation, evaluation, and explanation of tools and processes
- Develop political speeches, arguments, slogans, or notes, working on oratory and writing, demonstrating creative capacity, flexibility, and originality
- Apply strategies for the creation of political spokespersons and candidates with political leadership capacity, negotiation, teamwork, and conflict resolution
- Develop conceptual frameworks of political communication and their application to professional practice
- Plan electoral campaigns to develop leadership skills
- Organize governance and set up government cabinets, applying strategies to lead in crisis and communication management
- Demonstrate self-learning and self-demand capacity to achieve efficient work
- Validate with quantitative and qualitative analysis techniques their application in research processes and the interpretation of surveys and scenarios
- Design influence strategies with pressure groups applying negotiation techniques to establish institutional relations with lobbies, parties, institutions, and other political actors
- Plan communication strategies for the dissemination of the political message, designing and systematizing the creation
- Build candidates and spokespersons with storytelling and liquid communication strategies
- Plan electoral campaign strategies, designing slogans, images, applying neuromarketing and psychology techniques
- Conceptualize the creation of citizen participation campaigns and city branding through trust marketing techniques
- Prioritize actions to manage communication and government action crises
- Manage time appropriately to be able to plan tasks in the short, medium, and long term

Title obtained

Lifelong Learning Master's Degree in Political Marketing: Strategies and Political Communication