Contents
- The context of communication in organisations and public relations activity.
- Objectives of marketing and public relations.
- Community manager.
- Planning of public relations campaigns and journalistic communication.
- Internal public relations. Organisation of events. Sponsorship and patronage. Protocol.
- Communication offices.
- Crisis communication and corporate social responsibility.
- Public relations in specialist sectors
- Institutional relationships.
| Subject | Credits | Type |
|---|---|---|
The general communication plan |
6 ECTS |
Obligatory |
Marketing applied to public relations and new technologies |
6 ECTS |
Obligatory |
Planning of public relations campaigns and journalistic communication. Communication offices and community managers |
12 ECTS |
Obligatory |
Protocol, institutional relations and events |
12 ECTS |
Obligatory |
Management of sponsorship, patronage and public relations in specialist sectors |
9 ECTS |
Obligatory |
Master's Dissertation |
15 ECTS |
Obligatory |