Contents
- The context of communication in organisations and public relations activity.
- Marketing and public relations objectives.
- Community Manager.
- Planning of PR campaigns and journalistic communication.
- Internal public relations. Organisation of events. Sponsorship and patronage.
Protocol
- Communication offices.
- Crisis communication and corporate social responsibility.
- Public relations in specialised sectors.
- Institutional Relations.
| Subject | Credits | Type |
|---|---|---|
Marketing applied to public relations and new technologies |
6 ECTS |
Obligatory |
The general communication plan |
6 ECTS |
Obligatory |
Planning of public relations campaigns and journalistic communication. Communication offices and community managers |
12 ECTS |
Obligatory |
Protocol, institutional relations and events |
12 ECTS |
Obligatory |
Management of sponsorship, patronage and public relations in specialist sectors |
9 ECTS |
Obligatory |
Master's Dissertation |
15 ECTS |
Obligatory |
Specific skills
At the end of the programme, the graduate will be able to:
- Strategically plan public relations campaigns based on marketing objectives and the communication needs of organisations from a corporate point of view.
- Know the phases of the elaboration of a marketing plan, and the possibilities of the markets.
- Manage in an optimal way the controlled appearance of companies and institutions in the media, through communication offices (press releases, articles, press conferences, etc.).
- Elaborate 360º communication strategies, based on an integral communication policy.
- Identify the most suitable target audiences in each case to which to direct public relations campaigns, establishing a correct segmentation of the population.
- Know how to apply the most appropriate research methodologies in the field of social communication.
- Know the corporate social responsibility strategies that organisations carry out to achieve a good reputation both internally and externally. Know how to manage a corporate social responsibility plan.
- Manage events correctly, according to objectives set by the company/institution, both internally and externally.
- Know the journalist's work in communication offices.
- Formulate suitable proposals for sponsorship and patronage plans according to the objectives to be achieved. Management of the corresponding budget.
-Increase your knowledge of the market in which you will develop your professional activity as Head of Public Relations and Corporate Communication.
Title obtained
Lifelong Learning Master's Degree in Management of Public Relations and Communication Agencies (Online)