Contents
- Correct combination and management of the marketing-mix.
- Management of the marketing and advertising budget
- The product manager
- Management and creation of global brands.
- Specific operational management of the accounts department: management skills, briefing and counter-briefing, strategic planning.
- Qualitative and quantitative research.
- Supervision and approval of creative processes.
- 360º communication
- Financial management of advertising agencies
- Budget management in advertising media
- The figure of the entrepreneur
- Creation and address of advertising businesses.
| Subject | Credits | Type |
|---|---|---|
Agency. Principles, foundations and management |
9 ECTS |
Obligatory |
Construction of brands. Management of international accounts |
6 ECTS |
Obligatory |
Strategic planning. Account planner |
9 ECTS |
Obligatory |
The creative process in accounts |
9 ECTS |
Obligatory |
360º communication and innovation in marketing and new technologies |
6 ECTS |
Obligatory |
Management of the advertising budget |
6 ECTS |
Obligatory |
Master's Dissertation |
15 ECTS |
Obligatory |