| Subject | Credits | Type |
|---|---|---|
Advertising Agency. Fundamentals & Management |
9 ECTS |
Obligatory |
Brand Building. Brand Management and Global Strategies |
6 ECTS |
Obligatory |
Strategic Planning. Account Planner |
9 ECTS |
Obligatory |
Creative Process in Advertising Account Planning |
9 ECTS |
Obligatory |
360º Communication & Innovation in Marketing |
6 ECTS |
Obligatory |
Media Planning Budget Management |
6 ECTS |
Obligatory |
Masters Final Project |
15 ECTS |
Obligatory |
Specific skills
Upon completion of the continuing education master's program, students will be able to:
- Carry out strategic planning of advertising campaigns based on marketing objectives and the communicative needs of organizations.
- Expand their knowledge of the phases of the advertising process.
- Recognize and apply the decision-making phases undertaken by the marketing department of the advertising company.
- Develop their creative capacity, not only in the specific field of advertising creativity, but also in creativity applied to marketing and advertising strategies.
- Successfully manage effective advertising strategies.
- Strengthen their management skills and their global and integrative vision within the advertising agency and the commercial and marketing department of the advertising company.
- Develop a global and integrative vision of the advertising agency and the marketing departments of organizations.
- Develop the necessary skills and aptitudes in the area of account management.
- Establish a stronger connection with market realities through the knowledge acquired.
- Correctly identify and segment the most suitable target audiences for the development of advertising campaigns.
- Properly manage marketing and advertising budgets.
Title obtained
Lifelong Learning Master's Degree in Advertising Account Management