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- UAB Specialisation Course
- Code: 4825/3
- 3rd edition
- Modality: Face to face
- Credits: 12 ECTS
- Start date: 30/10/2025
- Finish date: 28/02/2026
- Places: 5
- Orientation: Professional
- Price: 840 €
- Teaching language: Spanish (80%), Catalan (10%), English (10%)
This course is part of the curriculum for the master's degree in Political Marketing: Strategies and Political Communication.
- Introduction to Politics
- Analysis of electoral scenarios
- Data analysis and political behavior
- Survey analysis
- Survey analysis and publication
- Electoral behavior 1
- Millennials and Centennials in politics
- Segmentation
- Framing
- Big Data
- Data mining
- Political strategy
Contents
- Political marketing: where we are going, where we come from- Introduction to Politics
- Analysis of electoral scenarios
- Data analysis and political behavior
- Survey analysis
- Survey analysis and publication
- Electoral behavior 1
- Millennials and Centennials in politics
- Segmentation
- Framing
- Big Data
- Data mining
- Political strategy
Itinerary
This study is part of the master's degree 1306 Political Marketing: Strategies and Political Communication.Scholarships and financial aid
Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.
Coordinating centres
Instituto de Ciencias Políticas y Sociales
Contact
Susana Alcaide Murciano
Phone: 934871076