Specialisation Courses
  • UAB Specialisation Course
  • Code: 4825/3
  • 3rd edition
  • Modality: Face to face
  • Credits: 12 ECTS
  • Start date: 30/10/2025
  • Finish date: 28/02/2026
  • Places: 5
  • Orientation: Professional
  • Price: 840 €
  • Teaching language: Spanish (80%), Catalan (10%), English (10%)
This course is part of the curriculum for the master's degree in Political Marketing: Strategies and Political Communication.

Contents

- Political marketing: where we are going, where we come from
- Introduction to Politics
- Analysis of electoral scenarios
- Data analysis and political behavior
- Survey analysis
- Survey analysis and publication
- Electoral behavior 1
- Millennials and Centennials in politics
- Segmentation
- Framing
- Big Data
- Data mining
- Political strategy

Itinerary

This study is part of the master's degree 1306 Political Marketing: Strategies and Political Communication.

Scholarships and financial aid

Chek all the information on the possibilities for grants and scholarships in the page for UAB financial aids, grants and calls.

Coordinating centres

Instituto de Ciencias Políticas y Sociales

Contact

Susana Alcaide Murciano

Phone: 934871076

Additional information

www.icps.cat/docencia

More information