Letícia Santos de Lima, at Climate Information Integrity Summit in Brazil
ICTA-UAB researcher Letícia Santos de Lima was a key speaker at the Climate Information Integrity Summit, a major international event focused on combating misinformation and strengthening the global climate information ecosystem. The summit took place in Brazil at a critical moment, as the world prepares for COP30.
Letícia Santos de Lima participated in Panel 3: "Advertising and Accountability: Turning Ads and the Advertising Industry into Allies in Support of Information Integrity", which was streamed live at 3:00 PM (Madrid time). This session explored the crucial role of advertising in shaping public perception of climate change and the need for greater accountability in the industry.
Organized by FALA, the Conscious Advertising Network (CAN), and Climate Action Against Disinformation (CAAD), the summit brought together experts from government, industry, civil society, and the media. The goal was to expose weaknesses in the climate information ecosystem and push for concrete solutions to safeguard information integrity.
As Brazil prepares to host COP30, the summit underscores the urgent need to combat misinformation, ensure evidence-based decision-making, and support sustainable policies. Leticia Santos de Lima's contribution was key in driving this mission forward.
Her talk can be watched here Youtube